Why we put the milligrams on the label

If the milligrams aren’t on the bottle, you don’t have data. You have a promise.

The two most common words on an adaptogen label are: proprietary blend. It sounds technical. It means: the brand lists a dozen ingredients without telling you how much of each is actually in the bottle.

Often the answer is: not much.

The “fairy dust” problem

Lion’s Mane fruiting body has been studied at 500-1000 mg per day for cognitive support. A “proprietary blend” can list Lion’s Mane as the first ingredient while including 50 mg of it. The label is technically not lying. It’s just useless.

This pattern is so common it has a nickname in the supplement industry: fairy dusting. Sprinkle just enough of the ingredient to legally claim it. Don’t put in enough for it to do anything.

The Thimonz standard

Every Thimonz blend lists every active at its real, research-supported dose. In milligrams. On the front of the label. No proprietary blend. No fairy dust.

It costs us. Real doses cost more. The label is harder to design. The bottle is heavier. We absorb that because the alternative is selling you nothing in a nice jar.